The network marketing industry is a vast ocean filled with all manner of home based business opportunities. There are many boats on the water looking for the right fish to find that will bring them to their final destination – financial freedom. Unfortunately, the fish don’t know how to catch anything. Generating business leads is a true craft mastered by those who know how to fish and how to be caught.
One thing need be understood, the fisherman are your potential prospects. They are not quite sure what they are searching for. They are new to the waters of home based business. The next thing is that you, the fish, need to learn how to catch your prospect. You need to show them that they need what you have to offer. I know this analogy sounds strange, but stick with me.
True though. The fish are those with business opportunities already, who want to be caught by the seeking fisherman. You’d think that by jumping out of the water and screaming, “Join our team!” they would recruit the fisherman, but…. it doesn’t happen. Why, because the fish give no reason for the fisherman to catch him. Would you catch something that jumped out of the water and screamed at you? Point well taken, I hope!
Somehow, the fish have to figure out how to attract the fisherman in their direction. The fish have to learn the market. They have to discover why these people are in fishing boats and what they are looking for and become what they are looking for. They do not want junk fish, they want fish that can feed their families, and be sold on fishing stands at a great price.
These fisherman are in the waters to make a business out of their time at sea. I know I am being metaphorical here, but, you see the point. You cannot just jump out of the water and say, “hook me, I am your answer!” If they hook you it is because you offered something to them that had value, and would fulfill their quest. Otherwise you will remain in the frustrated waters that do not generate leads.
Do you know that we are our own worst enemies? Do you want to scare away your future downline? If you sound like all the other scammers and spammers, they will avoid you. Become a sailing vessel for your prospect. Lead them through safe waters of good ads, good articles, return phone calls, and show them a leader at the helm they can trust.
Okay, so how do you become all this for your prospect, huh? I thought you just enroll people, and leave them to figure it out. Generating endless leads can become easy, but knowing what to do with them after, can be quite the challenge. Position yourself with a system about you that you can then given to your downline. One that teaches how to generate leads, how to recruit them afterward, and how to turn them into leaders.
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